October 2022 Meeting
Name, Image, Likeness in Division 1 Sports
Please join us on October 26, 2022 at the University Club to hear from Joe Parker, Athletic Director for Colorado State University who will discuss Division 1 athletics in the era of the new Name, Image, Likeness (“NIL”) rule.
For the uninitiated, on July 1, 2021, the NCAA implemented a policy allowing all incoming and current student-athletes the opportunities to earn money from NIL deals. Players can accept money from businesses in exchange for using them in products or advertisements, and they can also promote themselves or other companies in public appearances. Previously, student-athletes could not sell their likeness while being on scholarship. The new NIL rule changes overturn that precedent completely.
The NCAA interim NIL policy says there is to be no pay for play, no recruiting inducements and that athletes must provide a service in exchange for pay. With the schools themselves left out of the loop in the wheeling and dealing, booster collectives sprung up to provide earning opportunities — and, critics say, recruiting enticements.
Basketball player Nijel Pack made one of the first big splashes in April, 2022. When his transfer from Kansas State to Miami was announced, it was made public he would get a two-year, $800,000 deal with a medical tech company that came with a car. That, and other “deals” have generated a lot of criticism.
By way of introduction, Joe Parker is the Director of Athletics at Colorado State University. Under Parker’s leadership, the CSU Rams have won 21 Mountain West championships, including 15 across women’s programs. Mr. Parker came to Colorado State after having previously served as the deputy athletics director at Texas Tech of the Big 12 Conference since April 2011. He also has served as senior associate athletic director at the University of Michigan (Big 10), the University of Oklahoma (Big 12), Washington State University (Pac-12) and the University of Texas (Big 12).
Parker was a three-time All-America swimmer at Michigan, and also became team captain. He earned a gold and bronze medal as a senior in the 1987 World University Games in Zagreb, Yugoslavia. Parker earned his bachelor’s degree in economics from Michigan, and an M.B.A. from the University of Texas. He and his wife, Jen, have two children, Emma and Will, both of whom are graduates of Colorado State.